JESSICA LYNN PROVIDES TIPS ON SOCIAL MEDIA BRANDING
Jessica Lynn is a professional musician seen by millions through her relentless international touring. She has shared the stage with some of the biggest country stars including Keith Urban and Brad Paisley.
In a video featured on the platform, Lynn provides a mini masterclass on social media branding. She shares several tips that has allowed her to grow her social following from nothing to nearly 100K followers on Instagram alone.
One tip she shares is "the rule of thumb, which is when you look at the first set of thumbnails that show up on your Instagram page, that should be a good representation of who you are." Sounds simple enough, right? Well, it is surprisingly not as common as you would think.
Lynn always tries to ensure there is at least one picture of herself holding an instrument because "for me it's very important as an artist that people know that I'm also an instrumentalist."
Being a country artist, Lynn also tries to ensure there are many pictures in a country setting. "My photography represents the style of music that I do."
The biggest takeaway for you, is to be consistent with the overall 'vibe' and/or 'style' you are trying to portray on your social media pages. It is important to show aspects of yourself which you believe will connect with your audience but in a way that is consistent with your overall brand.
Lynn offers video calls, music feedback and of course, a mini masterclass on social media branding and management on the platform.