WHY TALENTED ARTISTS FAIL AND HOW TO AVOID MAKING THE SAME MISTAKES?

I have said it a million times and I’ll say it again, talent is only a small part of what it takes to succeed. In fact, Pitbull placed the importance of talent at just 10%, with the overwhelming majority being knowledge of the music business.

You probably already know this, YET, almost every artist I communicate with ONLY focuses on talent…

Several artists that try to do the business side of the industry themselves often fail because they use their hearts, not their heads in business decisions (promotions, marketing, etc).

The heart should be used for creating music and the head should be used for promoting it. Don’t forget that.

The heart is what connects with others and why your music will be loved, shared and enjoyed, but that is not usually what ‘sells’ music.

In order to grow your brand, spread your music and attract music companies, you need hype and you need to build anticipation. This comes from knowing your demographic, (analytics) and knowing what to do with that data.

It is as simple as that, but not that simple to implement. If you’re wanting to take the next step towards your music dream, our team is here to help you.

Another thing I need to mention is if you do something and it does not work, do not do it again. Failing is great and I do not even like to call it failing, but rather learning what not to do. However, you need to take what you have learned and implement it.

The amount of times I hear musicians say, “my last song flopped, but this time I got it professionally produced, or since last time I took vocal lessons, so I know it will do very well,” is mind boggling.

That is not learning from it, but rather rationalizing why you you believe it failed last time. The truth is, it does not matter how good your new song is, if you’re marketing and distributing it the same as your last songs that failed, this one will probably fail too.

You are extremely talented, so do me a favour and please do not let your talent go to waste. Learn the music business, learn how to promote, market and distribute your music, because I want to see you succeed.